MBA & Master Glossary
GMAC Survey
Definition
The Graduate Management Admission Council (GMAC) is the association behind the GMAT and regularly publishes studies on application behaviour, employer demand and starting salaries of management graduates. GMAC surveys such as the Corporate Recruiters Survey or the Prospective Students Survey provide more robust market data than ranking positions alone, because they capture demand and salary trends across many programmes.
Example: "According to the GMAC survey, employers continue to plan MBA hires."
Why this matters for your MBA
"GMAC Survey" is one of the terms you will come across when comparing MBA and Executive MBA programmes in Germany, Austria and Switzerland — in admission requirements, accreditation details or programme descriptions. On mba.de you can check how individual business schools handle it and compare programmes independently.
Source: mba.de – independent comparison portal since 2003.