MBA & Master Focus Areas

Accounting focuses on financial accounting, controlling, and bookkeeping. Students gain expertise in financial accounting, management accounting, and learn national and international accounting standards.

Art and Culture combines artistic and cultural aspects with management competencies. The focus prepares students for leadership positions in cultural institutions, museums, galleries, and the creative industries, covering topics such as cultural management and arts funding.

Biotechnology combines biological sciences with business management expertise. Students learn the commercialization of biotechnological innovations, product development, and management in the life sciences industry.

Business Administration provides fundamental business knowledge and management skills. The focus covers all essential business areas and forms a solid foundation for diverse management careers in different industries.

Business Analytics focuses on data-driven decision making. Students learn statistical methods, data mining, and predictive analytics to extract valuable business insights from large datasets.

Business Engineering combines technical knowledge with business management competencies. The focus covers the design and optimization of business processes as well as the integration of IT systems into corporate strategies.

Change Management focuses on successfully designing and facilitating transformation processes in organizations. Students learn methods for transforming corporate cultures, structures, and processes, as well as dealing with resistance.

Communications covers strategic corporate communication, public relations, and media management. The focus provides knowledge in internal and external communication, crisis communication, and digital storytelling.

Controlling focuses on corporate governance and reporting. Students learn controlling instruments, performance measurement, budgeting, and supporting management decisions through qualified analyses and key figures.

Crisis Management prepares students for professional crisis management in companies. The focus covers crisis prevention, crisis communication, emergency plans, and rapid response to unforeseen events.

The Consulting focus prepares students for careers in management consulting. It covers analytical methods, problem-solving strategies, and presentation techniques essential for successful consulting projects.

Design Thinking teaches creative problem-solving methods and user-centered innovation approaches. Students learn to understand complex challenges and develop innovative solutions through iterative processes.

Digital Business covers the digital transformation of companies and business models. Topics such as e-commerce, digital platforms, data analysis, and digital strategies prepare students for leadership roles in the digital economy.

Digital Management focuses on leading companies in the digital age. The focus covers digital business strategies, agile organizational forms, and leading distributed teams in a digitalized work environment.

Digital Technologies covers modern technologies such as AI, blockchain, IoT and their business applications. Students learn to evaluate digital technologies and integrate them strategically into companies.

Digital Transformation focuses on the comprehensive digital realignment of organizations. The focus covers change processes, digital business models, data strategies, and cultural transformation in digital change.

Economics teaches economic theories and their practical application in business and policy. The focus covers macro- and microeconomic relationships, economic policy, and international economic relations.

Energy Management covers the energy industry and its transformation. Topics such as renewable energy, energy efficiency, and regulatory frameworks prepare students for leadership roles in the energy sector.

Entrepreneurship prepares students for founding and managing companies. The focus provides knowledge in business model development, start-up financing, innovation management, and supports the implementation of own business ideas.

Environmental Sciences combines ecological knowledge with management competencies. The focus covers environmental management, resource conservation, and the integration of ecological aspects into business decisions.

Finance focuses on financial management and corporate finance. Students learn capital structuring, investment valuation, risk management, and financing strategies for successful corporate finance.

Finance, Accounting & Controlling combines financial management, accounting, and corporate control. The focus provides comprehensive knowledge in corporate finance, bookkeeping, controlling, and financial analysis for responsible positions in finance.

Financing covers various forms and strategies of corporate financing. The focus includes equity and debt financing, alternative financing sources, and optimal capital structure.

General Management provides comprehensive business knowledge and leadership skills for aspiring top managers. The focus prepares students for responsible management positions in various industries and combines strategic thinking with operational implementation competence.

Healthcare Management focuses on the specifics of the healthcare sector. Topics such as hospital management, health economics, and regulatory frameworks prepare students for leadership positions in the healthcare sector.

HR Management focuses on personnel leadership, talent management, and organizational development. The focus provides knowledge in human resource planning, recruiting, employee development, and modern HR strategies for demographic change.

Industrial Engineering combines engineering and business management competencies. The focus covers production planning, manufacturing technology, and the optimization of industrial processes in manufacturing companies.

Industrial Management focuses on leading and managing industrial companies. Students learn specific challenges of Industry 4.0, smart manufacturing, and the digital transformation of manufacturing operations.

Info/Media/Design combines information technology, media management, and design competence. The focus prepares students for leadership roles in the creative and media industry and covers digital media production and content management.

Innovation Management teaches methods for promoting innovations in companies. Students learn to design innovation processes, evaluate new technologies, and establish an innovation culture.

International Management focuses on the challenges of global business operations. Topics such as intercultural communication, international markets, global strategies, and cross-border management are central to this focus.

IT-Consulting combines IT expertise with consulting competence. Students learn to manage IT projects, evaluate systems, and advise clients on digital transformation.

IT-Management focuses on strategic and operational leadership of IT departments. The focus covers IT governance, IT service management, digitalization projects, and aligning IT with business goals.

IT/Computer combines information technology with business management. The focus covers IT strategy, software development, cybersecurity, and leading IT departments in modern companies.

Knowledge Management focuses on the systematic capture, storage, and use of knowledge in organizations. Students learn methods for knowledge preservation, knowledge transfer, and designing learning organizations.

Language and Linguistics combines linguistic expertise with management competencies. The focus prepares students for international business operations and covers multilingual communication and intercultural aspects.

Law and Business Law provides legal foundations for executives. The focus covers commercial law, contract law, compliance, and legal frameworks for entrepreneurial activities.

Leadership develops leadership competencies for modern management tasks. Topics such as personnel leadership, change management, and organizational development prepare students for leadership responsibility in complex organizations.

Logistics and Supply Chain Management covers the optimization of value chains and logistics processes. Students learn methods for process optimization, inventory management, and the integration of suppliers and customers into efficient logistics networks.

Marketing focuses cover modern marketing strategies, brand management, and customer management. From traditional marketing to digital marketing and social media marketing, all relevant areas are covered to successfully position products and services.

Mediation focuses on conflict resolution and mediation in companies. Students learn mediation techniques, negotiation skills, and constructive resolution of conflicts in professional contexts.

Medicine combines medical expertise with management competencies. The focus prepares doctors and medical professionals for leadership roles in healthcare and covers healthcare management and medical care structures.

Natural Sciences combines scientific expertise with business management knowledge. The focus prepares students for management positions in research-intensive industries and covers the commercialization of scientific findings.

Negotiation Management teaches professional negotiation and negotiation strategies. Students learn negotiation techniques, conflict management, and successfully conducting complex business negotiations.

Organisational Development focuses on the systematic advancement of organizations. Students learn methods for organizational diagnosis, change processes, and designing efficient organizational structures.

Patent Management covers the protection and commercialization of intellectual property. Students learn patent strategies, license management, and commercial exploitation of innovations and inventions.

Pedagogy combines educational expertise with management competencies. The focus prepares students for leadership positions in education and covers educational management, didactics, and the management of educational institutions.

Process Management focuses on optimizing and managing business processes. Students learn process modeling, workflow management, and continuous improvement methods such as Lean Management and Six Sigma.

Product Management covers the strategic development and marketing of products. Students learn product strategy, product lifecycle management, and successful market launch of innovative products.

Production Management focuses on planning and managing production processes. The focus covers production control, quality management, and optimization of manufacturing operations.

Project Management teaches methods and tools for successful project management. From traditional to agile approaches, various project management frameworks are covered and their practical application is trained.

Public Management focuses on leading and managing public institutions. The focus covers the specifics of public administration, public governance, and the modernization of government institutions.

Real Estate Management covers all aspects of the real estate industry. From real estate financing to portfolio management and project development, the specifics of this industry are taught.

Risk and Assurance Management focuses on risk management and the insurance industry. Students learn risk analysis, risk assessment, and the development of strategies for risk mitigation in companies.

Sales and Marketing combines sales management with marketing strategies. The focus covers sales organization, key account management, sales techniques, and the integration of marketing and sales.

Social Media focuses on digital communication strategies and social media management. Students learn to use social networks for marketing, branding, and customer communication as well as community management.

Social Skills develops social and communicative competencies for executives. The focus covers soft skills such as communication, conflict management, teamwork, and emotional intelligence in a professional context.

Sport Management combines sports enthusiasm with management competencies. The focus prepares students for leadership positions in sports clubs, associations, and the sports industry and covers sports marketing and event management.

Strategy covers the development and implementation of corporate strategies. The focus teaches strategic analysis methods, competitive strategies, and the design of transformation processes in organizations.

Sustainability covers sustainable business management and corporate social responsibility. The focus provides knowledge about environmental and social responsibility, sustainable business models, and green strategies.

Tax Law focuses on tax law and tax planning. The focus covers national and international tax law, tax optimization, and tax compliance for companies.

Technology combines technological knowledge with management competencies. The focus covers technology management, the evaluation of new technologies, and their strategic integration into companies.

Tourism focuses on the tourism and hotel industry. Students learn specific management approaches for this service-oriented industry, destination management, and its international orientation.