Artificial Intelligence: How AI is changing the application process

AI revolutionizes job searching: One in three already uses AI tools to find suitable job offers. Learn how Artificial Intelligence is changing the application process and what role it plays in the actual application act.

Artificial Intelligence: How AI is Changing the Application Process

Frankfurt am Main, October 2, 2026. The application process for jobs is increasingly changing through the use of Artificial Intelligence (AI). While candidates for a long time primarily used search engines and job portals to find vacant positions, one in three now relies on AI tools to identify suitable job offers. This is according to current observations of the labor market. Surprisingly, the technology currently plays only a subordinate role in the actual act of applying – such as creating cover letters or resumes – although high potential is suspected here.

The prevalence of AI in the early stages of the job search indicates a shift in preferences and methods for finding employment. Algorithms can analyze large volumes of job advertisements and provide tailored suggestions based on user profiles, skills, and preferences. This significantly accelerates the search process and can draw candidates' attention to positions they might have overlooked via traditional channels. For applicants with an MBA degree, who often have specific requirements for their next career step, this increase in efficiency can be particularly valuable, as the market for highly qualified executives is complex and multi-layered.

Potentials and Limits in the Application Act

Although the initial job search is optimized by AI, the direct application process remains largely characterized by human input. The use of AI tools for writing cover letters or optimizing resumes is currently less widespread than one might expect given the possibilities. This may be due to skepticism toward generated texts, which often lack authenticity and a personal touch. Furthermore, companies themselves frequently use AI-supported systems for pre-selection, which filter applications based on keywords and predefined criteria. Excessive "optimization" by AI on the part of the applicants could be counterproductive here if individual expression is lost.

For MBA graduates applying for leadership positions, personal communication skills and the ability to present complex issues precisely and convincingly are crucial. Here, a tailored cover letter that clearly highlights individual experiences and motivations continues to offer a significant advantage over generic AI texts. The role of networking and personal contacts also remains of central importance for these career levels, as many top positions are filled through direct recommendations and personal networks.