MBA & Master Glossary
Disruption
Definition
Disruption describes a process in which an existing technology, product or business model is replaced by a radical innovation. In the world of work, the term refers to the profound transformation of industries and job profiles driven by AI, automation and digitalisation. For professionals and executives, permanent disruption means linear careers are becoming rarer and proactive career change is turning into a core competence. MBA programmes address the topic in strategy, innovation and digitalisation modules, teaching tools to evolve business models under uncertainty.
Example: "Generative AI is currently causing disruption in management consulting."
Why this matters for your MBA
"Disruption" is one of the terms you will come across when comparing MBA and Executive MBA programmes in Germany, Austria and Switzerland — in admission requirements, accreditation details or programme descriptions. On mba.de you can check how individual business schools handle it and compare programmes independently.
Source: mba.de – independent comparison portal since 2003.